A business man, a farmer and a winemaker walk into a bar. They quickly realise nothing on the wine list appeals—too big, too light, too left, too right. The three can’t understand why most wine is made for the winemaker’s palate rather than the customer’s. And right there, they agree to spend the rest of their lives making wine that people just love to drink.

Norm Doole, Mike Farmilo and Nick Whiteway have created a range of Award winning wines that are above all else, intended to be enjoyed. From the signature sea breezes of McLaren Vale and the Fleurieu Peninsula to the cool charms of the Kuitpo Forest in the Adelaide Hills and South Australia's iconic Barossa Valley – Field Day Wine Co. produce wines that speak wondrously of these unique regions.
As merchants & specialists, this melting pot of knowledge and cumulative experience are at the heart of Field Day Wine Co. and help define our Monterra and Colab & Bloom labels. These wines have garnered the attention of industry, consumers and wine critics alike with their striking packaging and exceptional quality, Field Day Wine Co. delivers wines for every taste and occasion. Should you be new to the world of wine, or an experienced adventurer, Field Day Wine Co. offers delicious flavours for every palate.